Online Telehealth Platform
I led the shift of Hermaid from a course-based platform to an online tele-clinic, providing personalized support for female employees navigating hormonal transitions like menopause.
Company
Hermiad
Timeline
3 Months
My Role
UX Designer
Team
2 Dev, 1PM
Figma Presentation
Background:
Hermaid is a digital health service designed to support women (especially 40+) through hormonal transitions like menopause — offering education, symptom tracking, community support, and telemedical access to specialists. It was originally positioned as a course‑based platform focused on self‑guided health content and workshops, integrated within employer wellbeing benefits.
1
The Challenge:
The course-based model didn’t fully meet users’ needs because it couldn’t provide personalized guidance or actionable care: * Women were often unclear about their symptoms or what steps to take next. * Experts faced inefficient communication and workflow when supporting patients.
Figma Presentation
2
Solution:
3
Result:
0->2
2/5 Platforms
100%
Task Completion Rate
+61%
Platform Efficiency
4
Figma Presentation
