AI-Powered Social Inbox
Nectar AI is a social media management platform, enabling teams to manage multiple accounts, schedule content, and track growth from a single interface.
Company
Nectar
Timeline
6 Months
My Role
Senior UX Designer
Team
4 Dev, PM
Figma Presentation
Background
Nectar is a social media management tool built for small business marketers. Small teams—often just 2–3 people—are expected to manage conversations across 10+ social platforms. Instead of focusing on growth, marketers lose time switching between tools and digging through past messages for context. Nectar introduced a unified inbox to bring all social conversations into one place. While it solved the fragmentation problem, early adoption revealed opportunities to improve clarity, speed, and everyday usability. I joined the team to drive adoption and integrate AI directly into the inbox—reducing cognitive load, surfacing relevant context instantly, and helping marketers respond faster with confidence.
1
The Challenge:
Users struggled with context and relevance. Sometimes conversations lacked enough context to act confidently, while other times long message histories made it hard to quickly understand what mattered. Even with all messages in a single inbox, high volume and varying relevance created noise, slowing responses and reducing efficiency. For a detailed breakdown, see the Figma files.
Figma Presentation
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The Solution :
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The Result:
2/3
Saves 2/3 of time spent on daily message replies
+31%
~85% of initiated conversations resolved within 48 hours
+29.1%
Feature adoption rate 48.8%
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Figma Presentation
